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Journal of Advertising and Public Relations
ISSN: 2639-1953
DOI Prefix: 10.22259/2639-1953
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Journal Aricles
31 Articles Found
Research Article
9 February 2024
The Effectiveness of Brewers’ “Responsible Drinking Messages” to Fight against Alcohol Abuse among Students of Higher Education Institutions in Buea, Cameroon
Enow D. Bisong, Kingsley L. Ngange, Julius C. Tita, Martin E. M. Elonge, Neville N. Mesumbe
10.22259/2639-1953.0401002
Pages: 8 - 23
Abstract
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Research Article
12 January 2024
A Systematic Review of Competence in the Chinese Yellow Wine Industry and Its Business Strategies
Yang Jie, Nurkhalida Makmor, Asad Ur Rehman
10.22259/2639-1953.0401001
Pages: 1 - 7
Abstract
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The Rebranding of Nigeria through Marketing Communication Strategy after Endsars and Covid 19 Lockdown
Ayozie, Daniel Ogechukwu (PHD)
10.22259/2639-1953.0302002
Pages: 10 - 23
Abstract
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Consumers Preferences towards FMCG Products: A study in Mysore City
Dr. H. M. Chandrashekar
10.22259/2639-1953.0302001
Pages: 1 - 9
Abstract
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Al-Ghazali on the Benefits of Friendship
M.Sh. Fayzulloeva*
10.22259/2639-1953.0301005
Pages: 46 - 47
Abstract
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Educating Bodies in the Ideological Apparatuses of the Age of Neoliberal Globalization
Paul C. Mocombe
10.22259/2639-1953.0301004
Pages: 38 - 45
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The Application of Modern Advertising Education and Professionalism in Nigeria
Ayozie*, Daniel Ogechukwu
10.22259/2639-1953.0301003
Pages: 25 - 37
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Event Marketing in Nigeria and the Current Security Challenges: Matters Arising
Ayozie*, Daniel Ogechukwu
10.22259/2639-1953.0301002
Pages: 15 - 24
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Jimma City Community's Perception towards Jimma University’s Corporate Image and Reputation
Tesfaye Ayele, Demealsh Mengistu and Getachew Siyum
10.22259/2639-1953.0301001
Pages: 1 - 14
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Understanding the Correlation between Consumer Newspaper Usage and Retail Display Advertising Volume
Martin Block, Don E. Schultz
10.22259/2639-1953.0202004
Pages: 29 - 34
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